About

Doie was born from the idea that it is possible to be stylish and comfortable while still helping to protect the environment. Each versatile piece is made from earth friendly fabrics such as bamboo jersey, organic cotton, organic wool, or 100% silk. The pieces transition seamlessly from lounging to lunching and from day to night. Doie is made from the highest quality fabrics and is produced locally, in Los Angeles, CA.

Doie is named after designer Sara Kirsner’s grandmother, who well into her eighties is still Sara’s style icon. From vintage Calvin Klein coats to tee-shirts from the Gap, Doie is always put together in a chic, individual way. Stylish, sociable and comfortable in her clothes and in her own skin, that is the quintessential Doie woman.

Designer Sara Kirsner is a Marin County, California, native who currently lives in Los Angeles. Sara moved to New York City in 2002 to attend the Parsons School of Design. After interning for DKNY and Marc Jacobs, and freelancing in the design department at Ann Taylor, she decided to go out on her own and create Doie. In keeping with the Doie principles of producing locally, she recently moved herself, as well as her manufacturing, from New York City, to Los Angeles.

Fabric Glossary

Bamboo:

Bamboo is actually a grass and is the fastest growing plant in the world. It can reach its maximum height in 3-4 months and reaches full maturity in 3-4 years. Bamboo is completely sustainable and can be grown without pesticides, and bamboo fiber is 100% biodegradable.

Bamboo fabric is incredibly soft and has a natural sheen to it. It is naturally anti-microbial, which means that the fabric actually prevents bacteria from growing on it, resulting in clothing that remains odor-free longer than other fabrics. It is naturally breathable to help keep you dry and comfortable. Bamboo fabric stays around 2 degrees cooler in hot weather and can also keep you warmer in cool weather.

Organic Cotton:

Although cotton is a natural fiber, farmers in the United States apply nearly one-third of a pound of chemical fertilizers and pesticides for every pound of cotton harvested. When all nineteen cotton-growing states are tallied, cotton crops account for twenty-five percent of all the pesticides used in the U.S. Some of these chemicals are among the most toxic classified by the U.S. Environmental Protection Agency.

Organic cotton is grown using methods and materials that have a low impact on the environment. Organic production systems replenish and maintain soil fertility, reduce the use of toxic and persistent pesticides and fertilizers, and build biologically diverse agriculture.

Organic Wool:

The company that provides us with our organic wool, promotes and supports sustainable agricultural and processing systems that minimize the negative ecological impact of conventional or conventionally grown woolen products. Such practices include using certified organic livestock feed, prohibiting the use of synthetic hormones and genetic engineering, and not using synthetic pesticides (internal, external and on pastures).

Silk:

Silk is the protein fiber spun by a silk moth larvae. It is a natural fiber, and is readily biodegradable after its useful life. Unlike most petroleum-based fabrics that stick around for more than 500 years, silk can turn into mulch, compost and ultimately soil. It is a renewable resource, as opposed to a finite material, such as fossil fuel derived textiles, like nylon or acrylic.